Academic Analytics: Data rich, information poor.

Academic analytics is the process of analyzing institutional data captured university enterprise systems for decision making and reporting purposes (Campbell & Oblinger, 2007). Higher education is entering into a new era of heightened scrutiny as governments, accrediting agencies, staff, students and parents call for new ways of monitoring and improving student success (Campbell & Oblinger, 2007). The Bradley review into higher education in Australia specifically mentions benchmarking activities in areas like student engagement as indicators of institutional quality (Commonwealth Government of Australia, 2008).

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